![wii_logo_top](https://pannacida.biz/wp-content/uploads/2024/01/wii_logo_top.png)
For
Women In Identity
I’ve done
Look & feel, brand refresh, brand guidelines, icons, digital annual report, social media & presentation templates
With
Photoshop, Illustrator, InDesign, Adobe Animate, Spark, PPT
WII is a not-for-profit, volunteer-led network of predominantly women working in the identity sector. They asked for a more “human” and consumer-friendly interpretation of their identity as their branding was designed “on the fly” therefore inconsistent and too corporate. The proposed look feel needed to be easily applied by non-designers across different media and platforms, so use of standard Windows or web fonts was compulsory. I’ve developed a kit of graphic signs based on their logo to use with a new image library and illustrations (for budget reason we used a free illustration kit adapted to the brand palette) that was handled together with design examples and interactive guidelines with links to easily download and use the assets.
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![wii_logo](https://pannacida.biz/wp-content/uploads/2024/01/wii_logo.png)
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